How Sister Sites Work

By admin · Fact-checked by Leon W against the UKGC public register · Updated 7 Aug 2026

“Sister sites” are casino brands run by the same operating company under one UK Gambling Commission licence. Entain runs Ladbrokes, Coral, Gala and Foxy; Skill On Net runs PlayOJO and over thirty other brands. One licence, many storefronts.

Why operators run many brands

Different brands reach different players: a bingo-first brand, a slots-first brand and a sports-first brand can share one platform, one payments stack and one compliance team. Launching a new skin costs far less than building a casino from scratch.

What sisters share

The licence and legal entity — check the licence number in the site footer
The platform: games lobby, cashier, verification process
Responsible gambling tools — operator-level self-exclusion normally covers every brand on the licence

What they do not share

Welcome offers — each brand runs its own promotions
Your account — you register separately at each brand
Loyalty progress — schemes rarely transfer between sisters

Why it matters to you

If a casino treats you well, its sisters are the fastest route to a similar experience — same payout behaviour, same verification standards. If a casino treats you badly, avoid its whole family. Our sister-sites pages map every family in our dataset.